Will IPTV and its facility ‘video on demand’ foil the TRP race?

Points:

TV – TRP race is the reality – was not present before

With IPTV the TV medium ll become more democratic

Less dependency on sponsorers

Viewer ll get the choice of slecting his own program

Convergence – Mass-personalized content

What exactly is happening because of convergence of media is the mass-personalized content is being created.
E.g just read any news published on news website. Any website provides users ample space to comment. Thus news content is created for masses but by allowing readers to comment at the same time personalized content is created which can not be separated from the news and at the same time the personalized content becomes accessible to the masses

(need to rephrase the point )

Convergence – Mass-personalized content

What exactly is happening because of convergence of media is the mass-personalized content is being created.
E.g just read any news published on news website. Any website provides users ample space to comment. Thus news content is created for masses but by allowing readers to comment at the same time personalized content is created which can not be separated from the news and at the same time the personalized content becomes accessible to the masses

(need to rephrase the point )

Convergence – Mass-personalized content

What exactly is happening because of convergence of media is the mass-personalized content is being created.
E.g just read any news published on news website. Any website provides users ample space to comment. Thus news content is created for masses but by allowing readers to comment at the same time personalized content is created which can not be separated from the news and at the same time the personalized content becomes accessible to the masses

(need to rephrase the point )

Convergence – Mass-personalized content

What exactly is happening because of convergence of media is the mass-personalized content is being created.
E.g just read any news published on news website. Any website provides users ample space to comment. Thus news content is created for masses but by allowing readers to comment at the same time personalized content is created which can not be separated from the news and at the same time the personalized content becomes accessible to the masses

(need to rephrase the point )

Newspaper, Broadcast and Internet (online)

Due to it’s huge investment stakes, newspaper and broadcast media is hardly able to give nuances of incidents. To sell its readers to advertisers newspaper and broadcast media they have to generalize …..

But internet allows users to reach to the individual psyche of ‘the user’
(Need to refine it)